Tata AIA launches ‘Shubh Health Criti’ plan with market-linked health fund, critical illness cover

Mumbai: Tata AIA Life Insurance has launched ‘Shubh Health Criti’, a unit-linked life insurance plan designed to combine health protection with long-term financial planning through a market-linked health fund.

The product enables policyholders to build a dedicated fund over time, which can be used for critical illness treatment and related expenses. The plan covers more than 60 critical illnesses and allows tax-free withdrawals from the accumulated fund for medical needs.

Unlike traditional health insurance products that offer payouts upon diagnosis, the plan is structured to accumulate funds over time, with returns linked to market performance. Premiums are fixed for a 30-year period, and the policy includes a waiver of premium benefit in case of death or disability, ensuring continuity of the fund.

The offering is integrated with Tata AIA’s ‘Health Buddy’ platform, which provides services such as health assessments, screenings and personalised tracking aimed at preventive care.

Jeelani Basha, chief business officer, partnership distribution and group business, Tata AIA Life Insurance, said the product aims to shift health planning from a reactive approach to a more proactive and long-term model.

Key features of the plan include coverage for over 60 critical illnesses, outpatient department (OPD) benefits for policyholders and their families, accidental death and disability benefits, and provisions for terminal illness. The product also offers return of Health Buddy premiums under specified conditions.

The company said the plan is targeted at individuals seeking to integrate health coverage, wellness services and investment-linked growth into a single solution.