Ultraviolette Launches ‘Kill the Petrol Bill’ Programme, Offers Cashback to Accelerate EV Adoption
EV maker links cashback to riders’ past vehicle usage as rising fuel costs drive interest in electric mobility
The company announced its ‘Kill the Petrol Bill’ initiative, under which customers purchasing an Ultraviolette F77 or X-47 can receive cashback linked to the distance travelled on their existing two-wheeler over the past two years.
Bengaluru: Electric motorcycle manufacturer Ultraviolette has launched a new customer incentive programme aimed at accelerating the shift from petrol-powered two-wheelers to electric mobility, amid continued concerns over rising fuel costs.
The company announced its ‘Kill the Petrol Bill’ initiative, under which customers purchasing an Ultraviolette F77 or X-47 can receive cashback linked to the distance travelled on their existing two-wheeler over the past two years.
Under the programme, riders can earn cashback equivalent to the kilometres covered on their previous vehicle, with benefits of up to ₹30,000 available towards the purchase of a new Ultraviolette motorcycle. For instance, a rider who has travelled 20,000 km in the last two years would be eligible for ₹20,000 in cashback.
According to the company, the initiative is designed to make electric vehicle ownership more accessible while highlighting the long-term cost advantages of switching from petrol-powered vehicles.
Ultraviolette said riders transitioning to its electric motorcycles could potentially save between ₹3,000 and ₹5,000 per month in fuel expenses alone, depending on usage patterns.
Narayan Subramaniam, CEO and co-founder of Ultraviolette, said the programme seeks to provide consumers with a tangible incentive to reduce dependence on conventional fuels and adopt electric mobility.
“The rising cost of petrol has been a topic of widespread discussion for some time. We believe the transition to electric mobility should be supported through measures that make EV ownership more accessible and rewarding for consumers,” he said.
The company said the programme aligns with its broader strategy of expanding EV adoption through a combination of technology, performance, lower operating costs and customer-focused ownership benefits.
Founded in 2016, Ultraviolette has emerged as one of India’s prominent electric two-wheeler manufacturers, focusing on performance-oriented electric motorcycles and advanced battery technology. The company has also expanded its presence internationally, exporting motorcycles to multiple European markets.
As competition intensifies in India’s electric two-wheeler segment, manufacturers are increasingly introducing ownership incentives and financing programmes to attract consumers evaluating the long-term economics of vehicle ownership.
About Ultraviolette
Ultraviolette Automotive develops electric vehicle platforms and battery technologies for the two-wheeler segment. The Bengaluru-headquartered company is backed by investors including Lingotto, TDK Ventures, Qualcomm Ventures, Zoho Corporation, TVS Motor and Speciale Invest.
