ITC launches B Natural Coconut Cola, creating new functional cola category
ITC has introduced B Natural Coconut Cola, blending coconut water with fizzy cola. The beverage contains zero caffeine, zero added sugar and just 9 kcal per serving.
B Natural Coconut Cola is being introduced in a 250 ml can priced at ₹60 and will initially be available across leading retail outlets and quick-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune and Ahmedabad, with further expansion planned.
HYDERABAD: ITC Foods has expanded its B Natural beverages portfolio with the launch of B Natural Coconut Cola, a first-of-its-kind beverage that combines the familiar taste and fizz of cola with the hydration benefits of coconut water.
Positioned as a healthier alternative in the carbonated beverage segment, the new drink contains zero caffeine, zero added sugar and just 9 kcal per serving, targeting consumers seeking lighter and more mindful refreshment options without compromising on taste.
The company said the product is built around the proposition “Refreshingly Simple” and reflects changing consumer preferences for beverages that combine indulgence with wellness. According to ITC, the launch creates an entirely new beverage category in India by introducing a hydrating cola made with coconut water.
Speaking on the launch, Vivek Kookkal, Vice President and Business Head – Dairy and Beverages, Foods Division, ITC Ltd., said the product is based on the insight that enjoyable beverages need not be overly complicated.
“Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. By combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple,” he said.
ITC said the beverage was developed in collaboration with its Product Development and Life Sciences & Technology Centre (LSTC) teams to deliver the taste profile of a traditional cola while maintaining its low-calorie, no-added-sugar formulation.
The launch is part of B Natural’s broader strategy of introducing products aligned with evolving consumer preferences for healthier beverages. The company said Coconut Cola represents its latest innovation focused on balancing taste, convenience and nutritional considerations.
B Natural Coconut Cola is being introduced in a 250 ml can priced at ₹60 and will initially be available across leading retail outlets and quick-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune and Ahmedabad, with further expansion planned.
