Hafele India appoints Saurav Kumar Das as sales director for South Asia
The leadership transition entrusts the industry veteran with driving regional growth, strengthening customer engagement and leading sales operations across multiple South Asian markets.
Das has been associated with Hafele for more than 11 years and has held several strategic positions within the organisation.
MUMBAI: Hafele India has appointed Saurav Kumar Das as Director – Sales, entrusting him with the responsibility of leading the company’s sales and sales support functions across its South Asia operations.
In his new role, Das will oversee sales strategy and business development across India, Sri Lanka, Bangladesh, Nepal and other regional markets, supporting Hafele’s growth ambitions in the region.
The appointment follows a planned leadership transition and is aimed at strengthening the company’s leadership ecosystem while ensuring continuity across its South Asian operations.
Das has been associated with Hafele for more than 11 years and has held several strategic positions within the organisation. During his tenure, he has led the Projects and Hospitality business, Partitions and Automatics, International Markets, and most recently, the Hafele Fittings vertical.
The company said his cross-functional experience, customer-centric approach and understanding of regional market dynamics position him to lead Hafele’s sales organisation and support its long-term business objectives.
Commenting on the appointment, Frank Schloeder, managing director, Hafele South Asia, said Das’s career progression reflects the company’s commitment to developing leadership talent from within the organisation. He said Das’s experience across multiple business functions has given him a comprehensive understanding of the company’s markets and strategic priorities.
Das said he looks forward to building on the strong foundation established by Hafele and working closely with teams across the region to strengthen the company’s market presence, drive sales excellence and support future growth.
According to the company, the appointment reinforces Hafele’s focus on developing internal leadership talent while positioning the organisation for sustained expansion across South Asia.
