ICICI Pru Signature Secure Offers Life Cover, Tax Efficiency, Up to 140% Guaranteed Maturity Benefit
The single-premium product is aimed at customers seeking guaranteed returns while retaining the potential for market-linked wealth creation.
Vikas Gupta, Chief Product Officer at ICICI Prudential Life Insurance, said the company designed the offering to address growing demand for solutions that combine guaranteed returns with better post-tax outcomes and financial protection.
Mumbai: ICICI Prudential Life Insurance has launched ICICI Pru Signature Secure, which it describes as the Indian life insurance industry’s first Unit Linked Insurance Plan (ULIP) with an in-built guaranteed maturity benefit, combining life cover, wealth creation potential and tax-efficient returns in a single offering.
The single-premium product is aimed at customers seeking guaranteed returns while retaining the potential for market-linked wealth creation. Under the plan, policyholders make a one-time investment and receive life insurance coverage throughout the policy term, with a maturity benefit payable after five years. At maturity, customers receive either the fund value or the guaranteed maturity benefit, whichever is higher.
According to the company, the product offers a guaranteed maturity benefit of up to 140% of the initial premium paid. It also comes with zero premium allocation charges and policy administration charges.
Illustrating the product’s proposition, ICICI Prudential said a 45-year-old customer investing ₹5 lakh can opt for a life cover of ₹6.25 lakh and receive a guaranteed maturity benefit of ₹7 lakh at the end of the policy term.
Vikas Gupta, Chief Product Officer at ICICI Prudential Life Insurance, said the company designed the offering to address growing demand for solutions that combine guaranteed returns with better post-tax outcomes and financial protection.
“Customers seeking guaranteed returns have traditionally relied on fixed deposits, bonds and other guaranteed-return products. However, customers are increasingly looking for solutions that can help them achieve better post-tax outcomes along with guaranteed returns and financial protection,” Gupta said.
He added that the product allows customers to remain focused on long-term financial goals through a one-time investment while benefiting from life cover throughout the policy term.
The launch comes as ICICI Prudential Life Insurance marks 25 years of operations. The insurer reported a claim settlement ratio of 99.3% and an average claim settlement turnaround time of 1.1 days in FY2026.
Promoted by ICICI Bank and Prudential Corporation Holdings, ICICI Prudential Life Insurance manages assets worth ₹3.14 lakh crore and had an in-force sum assured of ₹46.11 lakh crore as of March 31, 2026. The company is listed on both the National Stock Exchange and the Bombay Stock Exchange.
