Ather Energy to Hike Scooter Prices from January 1
Customers planning to purchase an Ather scooter in December can still lock in current prices ahead of the hike.
Bengaluru, December 22: Ather Energy, one of India’s leading electric two-wheeler manufacturers, on Monday announced a price hike of up to ₹3,000 across its scooter portfolio, effective January 1, 2026. The company attributed the revision to rising global costs of raw materials, foreign exchange pressures, and increased prices of key electronic components.
Customers planning to purchase an Ather scooter in December can still lock in current prices ahead of the hike. The company’s ongoing Electric December campaign offers benefits of up to ₹20,000 across select cities. These include instant credit card EMI discounts, cash incentives, and a complimentary eight-year extended battery warranty—Eight70™—on select models, along with financing support from multiple lending partners.
Now in its third year, Electric December underscores Ather’s focus on delivering long-term value to electric vehicle buyers during the year-end purchase period, supported by its integrated hardware-software ecosystem and after-sales network.
Ather’s product lineup includes the performance-focused 450 series and the Rizta, its first family-oriented electric scooter. The 450 range offers features such as multi-mode traction control and MagicTwist™, along with connected capabilities including Google Maps navigation, WhatsApp integration on the dashboard, and call and music controls.
The Rizta has been gaining traction in newer markets and recently crossed the two lakh sales milestone. The model has played a significant role in expanding Ather’s footprint and retail network across India. Designed for everyday family use, the Rizta offers 56 litres of storage capacity, including 34 litres under the seat and an optional 22-litre front storage, along with a wide seat and generous floorboard space. Safety features include SkidControl™, Fall Safe™, Emergency Stop Signal, and theft and tow alerts. At Ather Community Day 2025, the company also announced a touchscreen upgrade for the Rizta Z variant.
In addition to Ather Experience Centres across the country, the company’s scooters are available for online purchase through Amazon and Flipkart.
About Ather Energy
Ather Energy Limited (BSE: 544397) is a pioneer in India’s electric two-wheeler market. Founded in 2013 by Tarun Mehta and Swapnil Jain, the company launched its first electric scooter in 2018. Its current portfolio comprises two product lines—the Ather 450 series for performance-oriented customers and the Ather Rizta, a convenience-first family scooter launched in 2024—offering a total of nine variants.
Ather was the first two-wheeler OEM in India to set up a dedicated fast-charging network, Ather Grid. As of September 30, 2025, the company had installed 4,322 fast and neighbourhood chargers globally, including 4,282 in India and the rest across Nepal and Sri Lanka. With a strong focus on research and innovation, Ather holds hundreds of registered trademarks, designs, and patents globally, alongside a large pipeline of pending intellectual property applications.
