Universo Ferrari arrives in India with immersive showcase of the Prancing Horse
Ferrari will bring its immersive Universo Ferrari exhibition to New Delhi from October 17 to November 1, featuring its latest cars, racing heritage, Classiche collection and Ferrari Hypersail.
The fifth edition of Universo Ferrari will be held at Yashobhoomi, India International Convention and Expo Centre, New Delhi, from October 17 to November 1, 2026.
NEW DELHI: Ferrari is bringing its immersive 360-degree exhibition, Universo Ferrari, to India for the first time, offering enthusiasts and the public an opportunity to experience the brand’s heritage, racing DNA, technology, design and craftsmanship.
The fifth edition of Universo Ferrari will be held at Yashobhoomi, India International Convention and Expo Centre, New Delhi, from October 17 to November 1, 2026. Invited guests will be welcomed on October 17 and 18, while the exhibition will open to the public from October 19.
Presented as more than a conventional automobile exhibition, Universo Ferrari is designed as an immersive journey through different dimensions of the Ferrari world, bringing together the marque’s heritage, innovation, technology, motorsport legacy and craftsmanship.
Following editions held in Italy, Australia, South Korea and Thailand, the India edition marks the fifth presentation of the immersive experience. Ferrari said the event reflects its engagement with India’s growing community of enthusiasts and its interest in creating new opportunities for audiences to experience the brand.
Latest Ferrari models on display
The exhibition will feature a collection of Ferrari’s current models, iconic cars and racing legends.
Among the highlights will be the Ferrari 849 Testarossa, Ferrari Purosangue, Ferrari 12Cilindri and Ferrari Amalfi Spider, along with the F80, Ferrari’s latest supercar.
The showcase will also introduce visitors to Ferrari Luce, described by the company as a new chapter in its continuing exploration of technology, performance and driving excitement.
Ferrari Luce combines technological development with the emotional character associated with the marque, offering a glimpse into the brand’s future while remaining connected to values developed over nearly eight decades.
Racing and Classiche
The Racing Area will celebrate Ferrari’s motorsport heritage, showcasing the technologies, achievements and competitive spirit that have shaped the company’s presence on the racetrack.
The Classiche Area will focus on Ferrari’s historic legacy, bringing together timeless models that have contributed to the marque’s identity and continue to influence generations of enthusiasts.
The exhibition will also feature Ferrari Hypersail, the company’s new sailing project, marking its first display in Asia.
A new chapter for Ferrari in India
The arrival of Universo Ferrari marks another step in Ferrari’s engagement with the Indian market and its growing community of enthusiasts.
The exhibition is intended to bring together the different elements that define Ferrari — from high-performance road cars and motorsport to historic models, technology and future-facing innovation — in a single immersive experience.
For visitors, the exhibition will provide an opportunity to see Ferrari’s latest creations alongside cars representing significant chapters in its history, while gaining a closer view of the technologies and craftsmanship behind the Prancing Horse.
Tickets for the public exhibition are now on sale, according to Ferrari.
Universo Ferrari at a glance
- Venue: Yashobhoomi, India International Convention and Expo Centre, New Delhi
- Dates: October 17 to November 1, 2026
- Public opening: October 19
- Invited guests: October 17-18
- Featured models: Ferrari 849 Testarossa, Purosangue, 12Cilindri, Amalfi Spider and F80
- Special areas: Racing and Classiche
- Special showcase: Ferrari Hypersail, being displayed in Asia for the first time
- Experience: Ferrari’s heritage, technology, design, performance, racing and future innovation
