The Wealth Company Launches ‘Miliye Aapke Mutual Fund Distributor Se’ Campaign to Highlight Role of Human Advice in Investing

Chandigarh, August 12: In an era dominated by do-it-yourself investment platforms, The Wealth Company, the asset management arm of Pantomath Group, has rolled out a six-month nationwide campaign, “Miliye Aapke Mutual Fund Distributor Se”, to underscore the value of guided investing and the role of trusted mutual fund distributors, and planners in safeguarding investors’ long-term financial goals.

The campaign draws on industry data from Morningstar India, AMFI, and SEBI surveys showing that investors working with registered intermediaries tend to earn 1–1.5% higher annualized returns compared to direct investors. This advantage is attributed to better asset allocation, disciplined investment habits, and reduced panic-driven decisions during market volatility.

“Mutual Fund Distributor are the unsung heroes of India’s investing story,” said Madhu Lunawat, Founder, MD & CEO of The Wealth Company. “Behind every SIP, portfolio, and investor milestone, there’s a patient, trusted advisor who has guided someone through critical financial decisions. This campaign aims to bring their contributions into the spotlight and educate new investors on the benefits of guided investing.”

Unveiling the campaign, Lieutenant General Kanwal Jeet Singh Dhillon (Retd.), Chairperson of IIT Mandi and a key figure in the Balakot Strike operations, commended the effort, calling financial advisors “critical anchors for trust and guidance” in a country where financial awareness is still developing.

The initiative also features a short film portraying mutual fund distributors as educators, counselors, and financial caregivers, particularly for first-time investors and families in Tier II and Tier III cities. Debasish Mohanty, Chief Strategy Officer, said, “This is our way of humanizing finance again, especially in markets where personal trust and word-of-mouth are the strongest drivers of investment decisions.”

The campaign has gone live across social media and regional platforms, using a digital-first strategy to engage Bharat markets. The Wealth Company says the project aligns with SEBI’s regulatory framework and its own mission to make investing more inclusive, compliant, and meaningful.

Film link: https://www.youtube.com/watch?v=rXlso5JK4b0Miliye Aapke Financial Advisor Se

Disclaimer: Mutual fund investments are subject to market risks, read all scheme related documents carefully.