Scindia Launches ₹190 Crore Mizoram Ginger Mission to Build Global Brand for GI-Certified Mizo Ginger
Convergence-led initiative aims to integrate 20,000 farming households into export-oriented value chain ecosystem
Addressing the launch event, Scindia said the initiative reflects Prime Minister Narendra Modi’s “whole of government” approach and seeks to transform farmers into active stakeholders across the agricultural value chain — from cultivation to processing, branding, packaging and exports.
New Delhi: Union Minister for Communications and Development of North Eastern Region Jyotiraditya M. Scindia, along with Mizoram Chief Minister Lalduhoma, on Wednesday launched the ₹189.79 crore Mizoram Ginger Mission, a convergence-led initiative focused on ginger cultivation and value chain development in the state.
Anchored by the Ministry of Development of North Eastern Region (MDoNER), the mission brings together schemes and support mechanisms from the ministries of agriculture and farmers welfare, rural development and food processing industries, along with institutions such as NABARD, ICAR and APEDA, besides private sector participation for ginger processing and market integration.
Addressing the launch event, Scindia said the initiative reflects Prime Minister Narendra Modi’s “whole of government” approach and seeks to transform farmers into active stakeholders across the agricultural value chain — from cultivation to processing, branding, packaging and exports.
The minister highlighted the global potential of Mizoram’s GI-certified pharma-grade ginger, noting that Mizo ginger contains 6–8 per cent oleoresin compared to the global average of around 3 per cent. Despite this quality advantage, farmers currently receive only ₹8–15 per kilogram, while international value chains realise prices exceeding ₹500 per kilogram.
Calling for efforts to “disintermediate the intermediary”, Scindia said the mission aims to strengthen cooperative institutions and Farmer Producer Organisations (FPOs) while creating a globally competitive value chain ecosystem for Mizo ginger.
He described the initiative as the “Mizo Ginger Movement”, built on four strategic pillars — convergence, value addition, branding and market integration.
Integrated Processing Ecosystem Planned
According to the ministry, the mission will establish:
- One integrated processing hub
- Three spoke centres
- More than 30 strategic interventions across the value chain
- Integration of nearly 20,000 farming households into a traceable and quality-assured ecosystem
Scindia said the mission envisions positioning Mizo ginger in South-East Asian, Middle Eastern and European markets, with the long-term goal of making it a globally recognised premium agricultural brand.
He added that the mission aligns with the broader “Brand North East” vision, under which each northeastern state is encouraged to build a unique agricultural or horticultural identity, citing examples such as organic produce from Sikkim, kiwi from Arunachal Pradesh, Queen Pineapple from Tripura, coffee from Nagaland and Lakadong turmeric from Meghalaya.
MDoNER secretary Sanjay Jaju explained that the mission was conceptualised to bridge the pricing gap for farmers, reduce post-harvest losses and ensure better utilisation of GI-certified ginger varieties through a time-bound multi-ministerial convergence framework.
Chief minister Lalduhoma described the initiative as a defining moment in Mizoram’s agricultural and economic journey and assured full state government support for timely implementation on the ground.
Industry representatives participating in the event also pledged support to build Mizo ginger into a globally recognised premium brand and a model for farmer-industry partnerships in the northeast region.
