C Com Digital Launches #StopThePeriodPain Campaign for Blue Cross Laboratories
Unlike short-term awareness drives, #StopThePeriodPain is designed as an ongoing campaign involving schools, healthcare professionals, and community programs throughout the year.
Mumbai, October 30: C Com Digital, a leading techno-digital marketing agency, has rolled out the nationwide #StopThePeriodPain campaign for Blue Cross Laboratories, aiming to break the silence around period pain and empower women with accurate health information.
The multi-channel initiative seeks to normalize conversations about dysmenorrhea, or period discomfort, through influencer collaborations, regional outreach, and healthcare engagement. The campaign spans 12 regional languages, featuring culturally relevant voices and tailored messaging to reach women across India.
A key highlight of the campaign is the launch of a dedicated resource portal, www.painfulperiods.in, which provides information on menstrual health, treatment options, and educational materials for both individuals and professionals.
“This campaign needed to go beyond traditional pharmaceutical marketing,” said Chandan Bagwe, Founder and Director of C Com Digital. “We wanted honest conversations about period discomfort because it’s a real health issue. Our goal was to make people understand that Periods are normal, but period pain is not, and to offer evidence-based care solutions.”
Panchanan Routray, Senior Marketing Director at Blue Cross Laboratories, added that the initiative underscores the company’s focus on women’s wellness:
“Period pain shouldn’t be seen as something women just have to endure. Working with C Com Digital helped us reach women where they are — in languages they speak and with voices they trust.”
Unlike short-term awareness drives, #StopThePeriodPain is designed as an ongoing campaign involving schools, healthcare professionals, and community programs throughout the year. The effort reinforces Blue Cross’s commitment to women’s health beyond its product offerings.
About C Com Digital
C Com Digital is a techno-digital marketing company specializing in campaigns focused on health, wellness, and social change. The agency leverages influencer networks, data-driven storytelling, and cultural insights to design impactful outreach programs that inspire awareness and participation.
About Blue Cross Laboratories
Founded in 1980 by NH Israni, Blue Cross Laboratories is among India’s fastest-growing pharmaceutical companies, known for affordable, research-based healthcare solutions aimed at improving quality of life worldwide.
