SBI General Insurance Joins PMFBY ‘Meri Policy Mere Haath’ Drive for Rabi 2025-26
The campaign, scheduled from February 15 to March 15, 2026, aims to deliver crop insurance policies directly to farmers while enhancing awareness about coverage, enrolment and claim procedures under PMFBY.
Outreach across 7 states to distribute crop insurance policies and strengthen farmer awareness
Mumbai: SBI General Insurance has announced its participation in the ‘Meri Policy Mere Haath’ campaign under the Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Rabi 2025–26 season.
The campaign, scheduled from February 15 to March 15, 2026, aims to deliver crop insurance policies directly to farmers while enhancing awareness about coverage, enrolment and claim procedures under PMFBY.
Under the initiative, the company will conduct on-ground outreach programmes across villages and gram panchayats to ensure farmers receive policy documents and understand their entitlements. The drive seeks to make crop insurance more transparent, accessible and farmer-friendly.
SBI General Insurance will organise Fasal Bima Pathshalas, women-focused awareness workshops and structured farmer education programmes across seven states — Madhya Pradesh, Uttar Pradesh, Uttarakhand, Odisha, Assam, Tamil Nadu and Andhra Pradesh. The sessions will focus on policy features, crop coverage, claim intimation processes and grievance redressal mechanisms.
In addition to physical outreach, the company will leverage digital and social media platforms to expand the campaign’s reach and promote awareness about the importance of crop insurance among farming communities.
Naveen Chandra Jha, MD and CEO of SBI General Insurance, said the initiative reflects the company’s commitment to empowering farmers through timely policy distribution and improved accessibility.
He said the campaign aims to build trust in the PMFBY framework by engaging directly at the gram panchayat level and supporting farmers in managing agricultural risks more effectively.
The company said initiatives such as ‘Meri Policy Mere Haath’ strengthen its engagement with rural communities and support agricultural resilience and financial security.
