Godrej Campaign with Deven Bhojani Highlights 5-Year Comprehensive AC Warranty
The communication emphasises that the five-year comprehensive warranty covers technician visit charges, gas refill costs and remote replacement costs, with no additional fees.
Digital film underscores ‘no hidden costs’ promise ahead of summer demand surge
Mumbai: The appliances business of Godrej Enterprises Group has launched a new digital campaign for its air conditioners, spotlighting a five-year comprehensive warranty with no hidden costs.
The campaign film features actor Deven Bhojani and reinforces the brand’s positioning around reliability, transparency and consumer peace of mind. The communication emphasises that the five-year comprehensive warranty covers technician visit charges, gas refill costs and remote replacement costs, with no additional fees, the company said in a statement on Tuesday.
Set in a relatable living room scenario during a new AC installation, the film uses humour to contrast unsolicited advice from an overconfident neighbour with the brand’s engineering credibility and warranty assurance. The narrative draws on a familiar Indian household dynamic to underline the message that thoughtfully designed ACs backed by comprehensive warranty coverage eliminate uncertainty and hidden expenses.
The campaign positions the product as delivering powerful and reliable cooling, particularly during peak Indian summers, while offering long-term assurance through structured warranty support.
Swati Rathi, head of marketing, appliances business of Godrej Enterprises Group, said the film captures everyday consumer concerns around performance and after-sales reliability.
“While buying ACs, consumers are looking for products that offer performance and peace of mind. Through the humour, we wanted to reassure consumers that with Godrej ACs, comfort doesn’t come with riders. Reinforcing Godrej’s commitment to trust, we offer not just thoughtfully designed products but also thoughtfully crafted and honest offers,” she said.
Sahil Shah, CEO, Dentsu Creative Isobar, said the campaign idea was rooted in the familiar cultural trope of the well-meaning neighbour, making the message relatable and memorable.
The film has been released across YouTube and social media platforms including Instagram, Facebook, X and LinkedIn as part of the brand’s summer outreach strategy.
About the Appliances Business of Godrej Enterprises Group
The appliances business, part of Godrej Enterprises Group, is among India’s leading home appliance manufacturers. The company began refrigerator manufacturing in 1958 and has since expanded into washing machines, air conditioners, microwave ovens, thermo-electric cooling solutions, air coolers, deep freezers, medical refrigerators, dishwashers and insulin coolers.
The business operates manufacturing units certified with Platinum Plus Green Co. recognition for eco-friendly practices and supports customers through more than 950 service centres and 4,000 SmartCare service experts across India.
