GOBOULT Defies Industry Slowdown, Posts 21.8% Growth in India’s Wearables Market: IDC Report
Varun Gupta, Co-founder of GOBOULT
New Delhi, September 10: GOBOULT, India’s fastest-growing wearables brand, has strengthened its market position across categories even as the overall industry contracted, according to IDC’s India Monthly Wearable Device Tracker (2Q25). While the wearables market declined by 9.4% year-on-year, GOBOULT grew 21.8%, making it the fastest-growing brand in the segment.
Market Performance
- Smartwatches: GOBOULT nearly doubled its market share from 3.9% to 8.2%, registering 49.6% YoY growth, even as the category declined 28.4%.
- TWS (True Wireless Stereo): The company captured 14.9% market share, up from 12.8% last year, recording 14.9% YoY growth amid a slowdown.
- Overall Wearables: Market share rose from 8.1% to 10.9%, with GOBOULT’s shipments growing 21.8% while the industry shrank.
Strategy and Growth Plans
Varun Gupta, Co-founder of GOBOULT, said, “The numbers reflect the momentum we have created, but our true focus is on where we are going. GOBOULT is building scale, trust, and innovation at a pace that will define the next chapter of wearables in India. Our recent rebrand stands as a marker of this intent and of the future we are determined to shape.”
The company closed FY25 with ₹800 crore in revenue and is targeting ₹1,000 crore in FY26, driven by premium product lines such as Mustang and Klarity. GOBOULT has earmarked ₹25 crore for R&D this year, focusing on innovation, quality-first design, and expanding its portfolio with feature-rich devices.
In addition, the company is aggressively scaling its offline retail presence, aiming to expand from 3,000 to over 30,000 stores in the next 18 months. An IPO is also being prepared within the same timeframe as part of its long-term roadmap.
Industry Context
GOBOULT’s strong performance highlights its ability to capture consumer demand as the market shifts towards advanced features and mid-premium offerings. Its premiumisation strategy, offline expansion, and sustained investments in R&D have helped it stand out despite an overall industry downturn.
