Fortune Sunflower Oil Unveils Consumer Health-Focused ‘17% Less Oil Absorption’ Innovation in Southern Markets
The campaign also introduces redesigned product packs, with the new claim prominently displayed on 840g pouch and 5L jar packs for stronger visibility at purchase points.
Hyderabad, October 3: Fortune Sunflower Oil, a leading edible oil brand under AWL Agri Business Ltd (formerly Adani Wilmar Ltd), has unveiled a new proposition of “17% less oil absorption” as part of its consumer health-focused innovation.
The initiative is being rolled out through a television and digital ad campaign created by Ogilvy, targeting key southern markets—Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu. The campaign also introduces redesigned product packs, with the new claim prominently displayed on 840g pouch and 5L jar packs for stronger visibility at purchase points.
The TVCs highlight everyday dining scenes where food tends to retain excess oil, before positioning Fortune Sunflower Oil as the solution that delivers lighter, healthier meals without compromising on taste.
“Through our latest TVC and integrated campaign, we aim to build strong resonance in southern markets where rich culinary traditions meet rising health consciousness,” said Mukesh Mishra, Joint President – Sales & Marketing, AWL Agri Business Ltd..
The campaign will be amplified across television, digital platforms, and on-ground activations, reinforcing Fortune’s positioning as a trusted choice for health-conscious households.
With this launch, Fortune strengthens its leadership in the edible oil category by combining innovation, consumer trust, and everyday health benefits.
