CCAvenue Launches CommerceAI with MCP Protocol to Usher in a New Era of Agentic Payments in India
Unveiled at the Global Fintech Fest 2025 in Mumbai, CommerceAI is built to serve a broad spectrum of enterprises.
Gandhinagar, October 13: CCAvenue, India’s leading payment solutions provider and flagship brand of Infibeam Avenues Ltd, has unveiled CCAvenue CommerceAI, a breakthrough platform designed to integrate autonomous commerce experiences into business systems through the power of artificial intelligence.
At the heart of the platform is the CCAvenue Model Context Protocol (MCP) — a secure, standardized interface that allows AI agents and merchant systems to connect directly with CCAvenue’s payment infrastructure. This enables AI-driven agents to autonomously initiate, orchestrate, and execute payments within a verified and auditable environment, marking a paradigm shift from manual transaction processes to agentic payments.
Unveiled at the Global Fintech Fest 2025 in Mumbai, CommerceAI is built to serve a broad spectrum of enterprises, including telecom companies for mobile recharges, utilities and municipalities for bill payments, insurance providers, OTT platforms, and hospitality and retail businesses managing high-frequency transactions.
“CCAvenue CommerceAI represents a paradigm shift in how payments are conducted in India,” said Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd. “By enabling AI-driven, agentic payment flows, we are making commerce smarter, faster, and more personalized for both merchants and consumers.”
The CommerceAI framework operates on three technological layers:
- CCAvenue MCP, a secure protocol enabling AI agents to perform payment operations.
- Commerce AI Orchestration Engine, which manages intent parsing, workflow planning, and multi-step payment orchestration.
- PayCentral.ai (P2A/A2A Layer), which enables AI-agent-to-AI-agent payment execution for instant settlements between buyer and seller systems.
Integration options include AI assistants or chatbots executing autonomous payments through the MCP, real-time agent-to-agent settlements via PayCentral.ai, and merchant CRMs or enterprise apps embedding intelligent payment orchestration.
The launch marks a milestone in digital payments by empowering both consumers and merchants. Consumers benefit from real-time, frictionless payments via AI-powered assistants, while merchants gain through automation, improved efficiency, and intelligent fraud detection.
CCAvenue already processes billions of transactions annually across sectors in India and abroad. With CommerceAI, the company aims to redefine e-commerce through secure, autonomous, and highly personalized payment experiences, reinforcing India’s leadership in AI-driven financial innovation.
