Godrej Enterprises Group Sees 20% Wedding-Season Surge in Home Locker Demand
The wedding season has emerged as a key consumption period for home security products, with households making significant investments in gold, jewellery, cash, and important documents.
Rising gold prices and asset security concerns drive growth across metros and smaller towns
Mumbai: The security solutions business of Godrej Enterprises Group has projected a 20% growth in its home locker segment during the current wedding season, driven by increasing consumer preference for secure, long-term gifting and in-home asset protection.
The wedding season has emerged as a key consumption period for home security products, with households making significant investments in gold, jewellery, cash, and important documents. With gold prices at elevated levels, the risk associated with storing valuables at home has increased, prompting families to prioritise secure storage solutions as part of wedding-related purchases.
According to the company, weddings today are viewed not only as social milestones but also as moments of household asset creation. This shift has led to a growing focus on strong, purpose-built home lockers rather than conventional cupboards, especially in homes that see frequent access by extended family members and visitors during such occasions.
Aligned with this trend, the security solutions business of Godrej Enterprises Group offers a wide portfolio of home lockers designed to protect valuables against theft, fire, and unauthorised access, while blending seamlessly with modern home interiors. The range caters to diverse household needs, from compact urban apartments to larger family homes, making secure storage more accessible across income segments.
“The wedding season is now a strategically important period for us. As families invest significantly in gold and other valuables during weddings, secure storage is becoming an integral part of that purchase decision, creating a strong and sustainable growth opportunity for our business,” said Pushkar Gokhale, Business Head, Security Solutions, Godrej Enterprises Group.
Beyond metro markets, the company is witnessing rising demand from tier 2 and tier 3 towns, which now account for nearly 30% of its home locker business. This growth is being supported by rising disposable incomes and higher levels of gold ownership in smaller cities and towns. With a nationwide network of close to 5,000 channel partners, the company is expanding product availability and consumer outreach to tap this demand.
As Indian weddings increasingly reflect long-term financial planning and heightened security awareness, the security solutions business of Godrej Enterprises Group is positioning its home lockers as a symbol of trust, stability, and asset protection for newlyweds and their families.
About the security solutions business of Godrej Enterprises Group
The security solutions business of Godrej Enterprises Group is the largest manufacturer and marketer of security solutions in India, serving banks, corporates, and institutions. It has received Superbrand status and multiple industry awards, including “Most Preferred Brand” and “Security Company of the Year.” The division exports to over 45 countries across Asia, Africa, Europe, the US, and SAARC regions.
About Godrej Enterprises Group
Founded in 1897, Godrej Enterprises Group has played a significant role in India’s industrial growth, with interests spanning aerospace, defence, energy, locks and security, real estate, consumer durables, intralogistics, furniture, and information technology, with operations across five continents.
