Spice Lounge Food Works to Host Landmark Event Celebrating 50 Years of Ilaiyaraaja in Hyderabad
Ilaiyaraaja, one of India’s most influential composers, has created more than 7,000 songs over five decades, composing music for thousands of films across multiple Indian languages.
Hyderabad: Spice Lounge Food Works Limited (BSE: 539895) on Tuesday announced that XORA World, its cultural and experiential events platform, will host a large-scale music event marking 50 years of Maestro Ilaiyaraaja’s extraordinary career. The event is scheduled to be held on March 28, 2026, at Gachibowli Stadium in Hyderabad.
XORA World is a proprietary platform of Rightfest, a wholly owned group entity of Spice Lounge Food Works. The announcement marks a key milestone for the platform and reflects the company’s strategic expansion into experience-led consumer businesses alongside its core food and beverage operations.
Ilaiyaraaja, one of India’s most influential composers, has created more than 7,000 songs over five decades, composing music for thousands of films across multiple Indian languages. His work continues to resonate across generations, firmly establishing him as a cultural icon with enduring national appeal. The proposed celebration underscores XORA World’s ambition to curate high-impact, large-format cultural experiences across India.
The company said it has been steadily widening its operating canvas beyond conventional restaurant formats into adjacent lifestyle and experiential verticals, including curated cultural events and live experiences. These initiatives are aimed at strengthening direct-to-consumer engagement, building proprietary platforms with strong cultural resonance, creating high-visibility consumer touchpoints in key urban markets, and enhancing brand recall and synergies across its businesses.
Commenting on the development, Mohan Babu Karjela, Chairman and Director of Spice Lounge Food Works, said Ilaiyaraaja’s contribution to Indian music has shaped generations of listeners. He added that celebrating the composer’s 50-year journey is both a rare cultural moment and a defining milestone for XORA World, while reinforcing the company’s broader vision of building consumer-facing lifestyle ecosystems that extend beyond food into experiences, culture and community.
