Fashion jewellery brand Gargi launches mobile app to boost omnichannel growth

Pune, August 22: Gargi by P. N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has launched its official mobile application, now available on both Android and iOS platforms. The app recorded sales worth over ₹1 lakh within the first 10 days of going live, underscoring the strong consumer demand for Gargi’s offerings.

The new app provides customers with seamless access to Gargi’s complete range of silver, diamond, and fashion jewellery collections. It promises a secure and convenient shopping experience while offering early access to exclusive collections and app-only deals. The move is part of Gargi’s strategy to deepen engagement across digital and physical platforms and strengthen its direct-to-consumer (D2C) model.

Aditya Modak, co-founder and CEO of Gargi by P. N. Gadgil & Sons, said, “We’re not just making an app; we are ensuring that the in-store and online experiences are the same. Every time you interact with a new consumer, you can build trust, deliver faster, and learn more. This app is a direct result of such a way of thinking.”

The launch comes on the back of record performance in Q1 FY 2025–26, where Gargi posted sales of ₹27.31 crore, marking 20.4% growth. Net profit surged 29.3% to ₹5.31 crore compared to ₹4.11 crore in the previous quarter. The success of its Monsoon Offer campaign, which saw a 40% rise in customer responses year-on-year, further highlighted the effectiveness of its marketing initiatives.

With 96 retail storefronts across India and a recent foray into rapid commerce through Blinkit, Gargi’s mobile app represents another step in building an integrated omnichannel experience. The company aims to extend its hallmark values of affordability, design, and accessibility to the digital space, making jewellery shopping more convenient and interactive for a growing consumer base.

The Gargi app can now be downloaded from the Apple App Store and Google Play Store.