Red FM’s Dugga Dugga Festival features Bengali music, AUM Premium joins as hydration partner
Lopamudra Mitra, Rupankar Bagchi, Anupam Roy and Fossils performed at the Noida event, which brought together traditional and contemporary Bengali music during the Sharodiya festive season.
Launched on November 5, 2024, BHARAT TULIP — Traditional Artisans’ Upliftment Livelihood Programme — promotes traditional products under a common brand to strengthen recognition and facilitate online sales.
NOIDA: Red FM’s Dugga Dugga Festival 2026 brought together Bengali musicians and audiences at Sensation Lawn, GIP Mall, with packaged spring water brand AUM Premium participating as hydration partner.
In a statement issued on Thursday, AUM Premium said it supplied its Himalayan spring water at the festival, which celebrated Bengali music and culture during the Sharodiya season.
The programme featured performances by Lopamudra Mitra, Rupankar Bagchi, Anupam Roy and rock band Fossils, spanning melodic, contemporary singer-songwriter and rock music.
Jagriti Motwani, founder and CEO of AUM Premium, said the association gave the brand an opportunity to reach audiences through a shared cultural experience.
The festival also brought together partners from financial services, healthcare, hospitality and consumer businesses. Food and beverage participants included Shondesh Sweets, Bijoli Grill, Blue Tokai Coffee, Raju Chaat Corner and Petpuraan.
AUM Premium, a Bhagva Future Ventures brand headquartered in Gurugram, said its water is packaged in Himachal Pradesh and distributed through e-commerce, quick-commerce platforms and its direct-to-consumer website.
