Tilaknagar Industries relaunches Mansion House Flandy Orange in Andhra Pradesh with new identity
Tilaknagar Industries has relaunched Mansion House Flandy Orange in Andhra Pradesh with a refreshed identity, positioning the flavoured brandy as a standalone, contemporary brand.
The new identity features a modern bottle, vibrant visual language and contemporary typography, with Flandy taking centre stage while Mansion House continues to serve as the brand anchor.
HYDERABAD: Tilaknagar Industries Limited has relaunched Mansion House Flandy Orange, described by the company as Asia’s first flavoured brandy, in Andhra Pradesh with a refreshed brand identity and a new product-led positioning.
The relaunch follows the brand’s relaunch in Telangana in May this year and is part of the company’s strategy to establish Flandy as a contemporary, flavour-focused brand with an identity distinct from its parent Mansion House Brandy.
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, said the company aimed to make brandy more contemporary, approachable and experience-led while retaining the characteristics of the category. He said the refreshed identity was intended to strengthen Flandy’s brand equity and appeal to a new generation of consumers.
The new identity features a modern bottle, vibrant visual language and contemporary typography, with Flandy taking centre stage while Mansion House continues to serve as the brand anchor.
The relaunch is built around the proposition “Meet Flandy, the Flavour of Now”, which shifts the brand’s communication towards its flavoured brandy credentials while retaining the broader “Welcome the Now” philosophy.
Flandy Orange brings an orange flavour to the brandy category and is available in 750 ml, 375 ml and 180 ml pack sizes. The Flandy portfolio currently includes Orange and Lemon (White Brandy), with the products available across Telangana, Andhra Pradesh and Puducherry.
Tilaknagar Industries said the relaunch reflects its focus on premiumisation, innovation and differentiated brand building as consumer preferences evolve around taste, experience and individuality. The company is positioning Flandy as a standalone brand rather than simply a flavoured extension of Mansion House.
Tilaknagar Industries, founded in 1933, has more than 90 years of operations in the alcoholic beverages sector and has brands across brandy, whisky, rum and gin. Its portfolio includes Mansion House Brandy, Imperial Blue Whisky, Courrier Napoleon Brandy, Madiraa Rum and Blue Lagoon Gin, along with premium brands under its House of TI vertical.
