Road Safety Network uses AI character ‘Speedy Swami’ to explain safe driving speeds

NEW DELHI: The Road Safety Network (RSN) has released an AI-led awareness film featuring “Speedy Swamy”, a speed-limit board character that explains why safe driving requires attention to road conditions and the people using them.

Announcing the film on October 15, ahead of World Trauma Day on October 17, the coalition said the initiative aims to make speed management easier to understand through everyday road scenarios.

Titled “What Speed Is Actually Safe? | Speedy Swamy Explains”, the film examines how road design, surrounding activity, pedestrians, cyclists and two-wheeler riders influence the risks associated with speed.

The character illustrates why a speed suitable for an open highway may pose greater danger on a residential street or near a school. It also explores how the human body’s ability to withstand an impact affects the likelihood of serious injury.

The film places speed management alongside safer road design, visible pedestrian crossings and traffic-calming measures, highlighting the need to reduce both crash risks and injury severity.

The initiative follows RSN’s earlier AI-driven film, “Sahi Seat, Surakshit Safar”, developed in collaboration with the Ministry of Road Transport and Highways to promote child restraint systems in cars.

RSN brings together civil society organisations and academic institutions working on road safety, public health, research and urban mobility. Its members include Parisar, Consumer VOICE, Citizen Consumer and Civic Action Group, Synergie, IIT Kharagpur, IIT Delhi and CUTS International.

Here’s the video on YouTube