HomeLane Expands Visakhapatnam Footprint with Third AI-Enabled Experience Centre
New Diamond Park studio strengthens HomeLane's presence in Andhra Pradesh's fast-growing home interiors market
Saumya Singha Roy. AVP - Business, HomeLane (left) and Kayala Sura Reddy, KVR Developers, P S RAMACHANDRA RAJU GARU, Ex - Managing Director, Sugar Industries (Chodavaram), Govt of Andhra Pradesh, during the inaguration.
Sugar Industries (Chodavaram), Govt of Andhra Pradesh, during the inauguration.
Visakhapatnam: HomeLane, one of India’s leading tech and AI-enabled home interiors companies, has strengthened its presence in Visakhapatnam with the launch of its third experience centre in the city, underscoring its expansion strategy focused on high-growth tier-2 markets.
Located at Diamond Park, a prominent residential and commercial locality in Visakhapatnam, the new experience centre aims to meet the growing demand for organised, design-led and technology-enabled home interior solutions. The expansion will enable the company to serve a larger customer base while making its end-to-end interior design services more accessible across the city.
The inauguration was attended by PS Ramachandra Raju, former Managing Director, Sugar Industries (Chodavaram), Government of Andhra Pradesh, along with HomeLane representatives, business partners and local stakeholders.
Focus on Tier-2 Growth
The new studio complements HomeLane’s existing two experience centres in Visakhapatnam and aligns with the company’s broader strategy of expanding its Franchise-Owned, Franchise-Operated (FOFO) network to 100 studios this year.
The company is increasingly focusing on emerging urban centres where rising home ownership and growing aspirations are driving demand for professionally managed interior design solutions.
AI-Powered Interior Design
Spread across 1,100 sq. ft., the Diamond Park experience centre offers customers an immersive design experience featuring modular kitchens, wardrobes and complete home interior solutions.
Visitors can explore premium material selections, view hyper-realistic interior displays and consult design experts who use digital technologies to help homeowners visualise their dream homes before execution.
A key differentiator is SpaceCraft, HomeLane’s proprietary AI-powered design platform that enables customers to create 3D visualisations of their interiors, receive instant pricing estimates and seamlessly transition from design to project execution.
The company also offers transparent pricing, a 45-day delivery guarantee, a 10-year material warranty, and end-to-end project management support.
Strengthening Local Partnerships
The Diamond Park experience centre has been launched in partnership with Vamsi Deepak TSV, combining HomeLane’s technology-driven design ecosystem with local market expertise.
The partnership is expected to enhance customer engagement while ensuring professional execution and personalised interior solutions tailored to the needs of homeowners in Visakhapatnam.
Growing Demand for Organised Interiors
Commenting on the expansion, Tanuj Choudhry, Co-Founder and Chief Operating Officer of HomeLane, said Visakhapatnam is emerging as one of Andhra Pradesh’s key home interiors markets, driven by increasing home ownership and a growing preference for organised interior solutions.
“Our new Diamond Park experience centre reflects our commitment to bringing organised, design-led and technology-enabled interiors closer to homeowners. We look forward to helping more families create beautiful homes through a seamless, transparent and predictable design journey,” he said.
Partner Vamsi Deepak TSV said homeowners today seek solutions that combine creative design with reliable execution and technology-driven planning.
“Partnering with HomeLane enables us to bring world-class design expertise, advanced technology and structured execution processes to customers in Visakhapatnam. We are excited to simplify the home transformation journey for homeowners across the city,” he said.
Expanding National Presence
Founded in 2014, HomeLane has emerged as one of India’s leading technology-enabled home interior brands. The company has served more than 55,000 customers across 51 cities through 83 experience centres and is backed by prominent investors including Accel, Peak XV, WestBridge, Pidilite and former Indian cricket captain MS Dhoni.
The latest expansion reinforces HomeLane’s strategy of leveraging technology, artificial intelligence and franchise-led growth to strengthen its footprint in India’s rapidly expanding organised home interiors market, particularly across Tier-2 and emerging urban centres.
