HMD names Sreeleela as ‘Vibe Face’ of smartphone campaigns in India
Actor Sreeleela will feature in HMD’s festive smartphone campaigns across outdoor, print, digital and social platforms as the company seeks to strengthen its connection with younger Indian consumers.
Ravi Kunwar, Vice-President and CEO, HMD India and APAC, said Sreeleela’s connection with younger audiences would support the company’s next phase of growth and upcoming smartphone campaigns.
MUMBAI: HMD has named actor Sreeleela as the “Vibe Face” of its smartphones, with the association covering upcoming festive campaigns and consumer initiatives in India.
The company announced the partnership in a press statement, saying the campaign will run across outdoor advertising, print, digital and social media, video platforms and influencer networks.
HMD said the association forms part of its efforts to expand its smartphone presence in India, with a focus on innovation at accessible price points and stronger engagement with young consumers.
Ravi Kunwar, Vice-President and CEO, HMD India and APAC, said Sreeleela’s connection with younger audiences would support the company’s next phase of growth and upcoming smartphone campaigns.
Sreeleela said she was drawn to the brand’s approach to making technology more relevant and accessible, and looked forward to participating in its India initiatives.
The campaign will centre on technology, individuality and everyday expression. The announcement did not disclose the partnership’s financial terms or duration.
