Digital Detox: India Post, IndiGo take handwritten Diwali greetings to 15 flights across 11 destinations
The second edition of Digital Detox invited air travellers to put aside their screens and send personalised festive wishes through handwritten postcards.
The campaign provided passengers with specially designed Digital Detox kits containing postcards, greeting cards and DIY postcards featuring Diwali-themed stickers.
NEW DELHI: The Department of Posts and IndiGo have conducted the second edition of their in-flight postcard writing initiative, Digital Detox 2.0, across 15 flights covering 11 destinations, encouraging passengers to reconnect with the tradition of handwritten communication during the Diwali festive season.
The campaign provided passengers with specially designed Digital Detox kits containing postcards, greeting cards and DIY postcards featuring Diwali-themed stickers. The initiative encouraged travellers to take a break from digital screens and write personalised festive messages to family and friends.
The activity was conducted on flights connecting Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur.
Digital Detox 2.0 builds on the response to the inaugural edition and seeks to bring back the personal touch of letter writing in an age dominated by instant digital communication.
Passengers welcomed the initiative, with several describing the experience as memorable. One participant said writing a postcard at 30,000 feet was an experience to remember, while another said it was their first time writing a postcard and had helped them appreciate the value of handwritten messages.
Another passenger observed that sending Diwali wishes through a handwritten postcard felt more personal and meaningful than sending a digital greeting.
The Department of Posts said the initiative reflected its efforts to explore innovative ways of public engagement while celebrating the enduring tradition of connecting people through letters.
By taking postcard writing into the cabin environment, the campaign combined festive outreach with a message on mindful digital engagement and the continued relevance of personal correspondence.
