Johnson’s Baby Partners with Zee5 to Launch ‘Mom Talks’ Hosted by Parineeti Chopra
The series, streaming exclusively on ZEE5 from April 4, will be released twice a week, targeting digitally engaged parents seeking credible and relatable parenting guidance.
New parenting talk show blends expert insights with real-life experiences of modern motherhood
New Delhi: Johnson’s Baby has partnered with ZEE5 to launch ‘Mom Talks’, a parenting-focused talk show hosted by actor Parineeti Chopra, aimed at addressing the evolving challenges faced by modern parents.
The initiative seeks to bridge the gap between traditional parenting practices and contemporary, science-backed approaches, offering credible, expert-led conversations for new-age mothers navigating an increasingly complex information landscape.
The show was unveiled at a curated launch event featuring influencers, parenting communities and medical experts, where discussions centred on balancing generational wisdom with modern parenting needs. The event included insights from parenting influencers and experts, alongside conversations on skincare, baby health and informed decision-making.
Chopra said the show will bring forward relatable stories from mothers, highlighting diverse parenting journeys and shared experiences.
‘Mom Talks’ will feature multiple episodes covering themes such as the emotional journey of motherhood, the intersection of tradition and modern parenting, and evolving roles within families. One of the episodes will also explore changing perceptions of fatherhood, with actor Imran Khan participating in a candid discussion.
Dr Dilip Tripathi, Head of R&D Baby at Kenvue India, said the initiative is rooted in decades of scientific research in baby care and aims to help parents navigate misinformation and make confident choices.
The collaboration aligns with Johnson’s Baby’s broader strategy of combining trusted product legacy with content-driven engagement, positioning itself as a partner in the parenting journey rather than just a product brand.
The series, streaming exclusively on ZEE5 from April 4, will be released twice a week, targeting digitally engaged parents seeking credible and relatable parenting guidance.
With this initiative, the brand aims to deepen its connection with new-age parents by integrating community, content and expert-backed insights, reflecting the evolving dynamics of parenting in India.
