Turtlemint launches ‘Naye India Ka Naya Digital Partner’ campaign
The campaign puts the spotlight on Turtlemint’s 691,000-plus digital partners, highlighting their role in widening insurance access while building technology-enabled businesses across India.
The campaign features six real-life Digital Partners — Jignesh Thakkar from Vadodara, Trupti Patil from Jharkhand, Anandamoy Das from Kolkata, Priya Mishra from Prayagraj, Ravi Rajput from Mehsana and Vishwas Pawar from Sangli.
MUMBAI: Turtlemint Fintech Solutions Limited has launched a new brand campaign, ‘Naye India Ka Naya Digital Partner’, putting the spotlight on the 691,000-plus Digital Partners who are helping expand access to insurance and other financial products across India. The campaign comes as the company begins its next phase as a publicly listed entity.
The campaign features six real-life Digital Partners — Jignesh Thakkar from Vadodara, Trupti Patil from Jharkhand, Anandamoy Das from Kolkata, Priya Mishra from Prayagraj, Ravi Rajput from Mehsana and Vishwas Pawar from Sangli.
According to Turtlemint, their stories illustrate how insurance distribution is increasingly becoming an entrepreneurial opportunity beyond traditional urban centres. The featured partners include women, homemakers, small business owners and first-generation entrepreneurs who have built businesses while helping families access financial protection.
One of the stories centres on a woman partner who earns nearly ₹1 lakh a month while working from home, challenging the perception that insurance distribution is predominantly a male profession. Another highlights a partner who overcame confidence and language barriers through Turtlemint’s digital learning platform.
Dhirendra Mahyavanshi, CMD and CEO, Turtlemint, said Digital Partners had become trusted advisors who help customers understand and compare financial products, navigate claims and make informed decisions. He linked the campaign to the broader vision of “Insurance for All by 2047”.
Anand Prabhudesai, ED and COO, said the company’s technology platform provides digital onboarding, continuous learning and business-enablement tools to its partners across more than 19,000 pincodes.
The campaign also comes against the backdrop of rapid expansion at Turtlemint. During FY26, the company added more than 1.15 lakh Digital Partners, taking its network to over 6.5 lakh. Platform premium rose 31% year-on-year to ₹3,868 crore, while revenue from operations increased 57% to ₹1,098 crore. The company reported its first profitable quarter in Q4 FY26.
As of June 30, 2026, Turtlemint said it had more than 550,000 registered Point of Sale Persons across 19,000-plus pincodes, partnerships with 46 insurers and more than 30 million insurance policies facilitated to date.
The campaign film has been conceptualised and produced by Teen Bandar and features the experiences of Digital Partners from B30 cities. Click here for the campaign video.
