TCS Opens Flagship Interactive Design Studio in New York to Drive AI-Led Innovation
Leveraging multimodal AI that processes text, images, audio, and video, alongside TCS’ digital twin technologies, the facility will enable rapid prototyping, immersive engagements, and data-driven customer experiences.
New 4,000-sq-ft studio to pioneer next-gen design using multimodal AI, digital twins, and immersive technologies
New York/Mumbai, September 20: Tata Consultancy Services (TCS) has inaugurated its flagship Interactive Design Studio in midtown Manhattan, reinforcing New York City’s position as a global technology and creative hub. The 4,000-square-foot facility is among the largest in TCS Interactive’s global network and is designed to help enterprises create seamless, human-like digital experiences by blending design with cutting-edge AI technologies.
The studio will serve as a co-creation hub where designers and clients can collaborate on next-generation solutions. Leveraging multimodal AI that processes text, images, audio, and video, alongside TCS’ digital twin technologies, the facility will enable rapid prototyping, immersive engagements, and data-driven customer experiences. TCS also plans to showcase innovative projects, such as its Future Athlete Project, which demonstrates how digital twins can transform athletic performance and health monitoring.
“TCS Interactive’s flagship studio in New York City marks the advent of a new era for design,” said Kamal Bhadada, President, TCS Interactive. “This multidisciplinary hub gives our designers and clients the tools to create iconic products and services that are adaptive, enduring, and impactful”.
Amit Bajaj, President, North America, TCS, emphasized that AI is reshaping customer engagement: “With the TCS Interactive Design Studio, we are expanding in one of the world’s most creative capitals to help clients reinvent how consumers interact with their brands in this new AI world”.
TCS Interactive has a strong track record in digital experience design, having created award-winning sporting event apps, redefined omnichannel retail journeys for a global communications brand, and streamlined user experiences for banks and enterprise software firms. The new New York studio will build on this expertise to deliver user-focused innovations at scale.
The opening underscores TCS’ long-standing presence in North America, where it employs more than 46,000 associates across 32 locations. The company reported consolidated revenues of over US $30 billion in FY25 and continues to position itself as a global leader in digital transformation.
