Titan Raga Launches ‘Glimmers’ Collection with Alia Bhatt as Campaign Face
Titan Raga has unveiled its latest festive collection, Raga Glimmers, fronted by brand ambassador Alia Bhatt.
Bengaluru, October 4: Titan Raga has unveiled its latest festive collection, Raga Glimmers, fronted by brand ambassador Alia Bhatt. The new range celebrates women who “own their light” with bold, jewel-like designs inspired by fleeting moments of joy, connection, and self-expression.
The campaign, launched under the tagline “All that glimmers, is us,” positions Raga Glimmers as a celebration of individuality and confidence. Featuring sculptural watch designs with couture-inspired details, the collection is crafted to blur the line between high-fashion jewellery and timepieces.
Among the highlights is the Radiant Heart watch with a movable bezel set in 216 stones and a rose gold strap, the Celeste Bow adorned with 274 stones in a bow-shaped case, and the Secret Hour with a sliding square dial that switches between mother-of-pearl and green sunray finishes.
“With Raga Glimmers, we wanted to go beyond design and capture an emotion that mirrors the radiance, hope, and joy of women who shine without hesitation. Alia Bhatt embodies this unapologetic confidence,” said Aparna Ravi, Marketing Head, Titan Watches & Raga.
Priced between ₹8,395 and ₹28,795, the 16-piece collection is now available across Titan stores and online.
