PM Lauds TVS Motor’s Initiative to Showcase Kutch’s Beauty through Motorcycling Journey
New Delhi, July 20: Prime Minister Narendra Modi has commended TVS Motor Company for its creative effort in promoting the cultural and natural richness of Kutch, Gujarat, through a unique motorcycling initiative. He expressed his appreciation during a meeting with Venu Srinivasan, Chairman Emeritus of TVS Motor Company, and Sudarshan Venu, Managing Director, in New Delhi on Saturday.
Responding to a post by TVS Motor Company on X, the Prime Minister said:
“Glad to have met Venu Srinivasan and Sudarshan Venu. I commend them for the effort to chronicle the beauty of Kutch and also encourage motorcyclists to go there.”
During the meeting, TVS Motor representatives presented the Prime Minister with a special Coffee Table Book developed under the TVSM x Rann Utsav 2025 initiative. The book captures the landscapes, vibrant culture, and tourist attractions of the Rann of Kutch, aiming to inspire young motorcyclists and travelers to explore the region.
The post by TVS Motor Company read:
“It was an honour to call on Honourable Prime Minister @narendramodi.
Presented to him the TVSM x Rann Utsav 2025 Coffee Table Book. In February this year, TVS Motor Company, in partnership with Gujarat Tourism, curated an extraordinary motorcycling experience at Rann Utsav, showcasing the region’s culture, landscapes, and heritage, inspired by PM Modi’s vision to popularise Kutch as a tourist destination among the youth.”
The Coffee Table Book, themed ‘Saari Muzaafiri’, documents key destinations across the Rann of Kutch from dawn to dusk, offering a vivid portrayal of its diverse beauty. The initiative aligns with the Prime Minister’s larger vision to position Kutch as a major destination for cultural tourism and youth-driven travel experiences.
Commenting on the project, Venu Srinivasan said:
“We can say with certainty that Kutch is a motorcyclist’s delight! Come, bike there… you will be awestruck for life!”
The collaboration between TVS Motor and Gujarat Tourism adds a dynamic dimension to Rann Utsav 2025, further amplifying the region’s appeal among adventure and culture enthusiasts.
